In what it frames as a means to “streamline branding efforts,” Churchill Downs Incorporated decides to modify the name of its Queen of Terre Haute Casino Resort development simply to Terre Haute Casino Resort. The reference to “Queen” will continue to be reflected in the property logo, but not included in the official name. CDI adds that “Design plans for the casino and hotel remain focused on representing the unique culture and rich history of Terre Haute, Indiana, and the many food and beverage amenities offered will pay tribute in interesting and recognizable ways.”
