Australia-based PlayUp enters into a market access agreement with Caesars Entertainment, Inc. that will allow it to tap into the Indiana market with its iGaming products, if online casino gaming is ultimately approved. Indiana would be the fourth state for which PlayUp would enjoy iGaming access via Caesars. Iowa, New Jersey, and Pennsylvania are the other three. PlayUp also has sports betting arrangements in Iowa and Indiana. “We’ve proven we can gain market share in the ultracompetitive sports betting landscape in New Jersey,” PlayUp’s U.S. Chairman Dennis Drazin, boasts. “Once regulated, we will be ready to bring PlayUp to the iGaming market in Indiana, which we recognize as a monumental growth opportunity for our business.” While PlayUp may be out in front of the curve in Indiana, recall that the Indiana Gaming Commission has engaged the Spectrum Gaming Group to report back to the Commission on best iGaming practices, much as IGC used Eilers & Krejcik Gaming several years ago to help it and the General Assembly determine the most effective sports wagering framework for Indiana. Expect a report to be made available by September . . .
